Every business requires some sort of online portal to build credibility for their business.
There are over 1.5 billion websites and approximately 200 million active websites. And the numbers continue to grow.
And to be creative, you most definitely need to stay on top of the latest technologies and trends.
1.Artificial intelligence and chatbots
According to Gartner, more than 85% of customer interactions will take place without humans by 2020.
Artificial intelligence (AI) is forecast to reach $3.9 trillion in 2022. Many organizations are incorporating AI into their digital transformation strategy, and there's no sign of it slowing down.
AI mimics human intelligence and enhances a solution’s cognitive functions like learning, data collection/analysis, and multi-tasking automation. We can expect AI technology, like chatbots, to become more prevalent in 2020.
Chatbots and online assistants are available 24/7 and depending on how advanced they are they can address simple inquiries, point individuals to certain products and pages, or even lead them straight to purchase.
2.Progressive Web Apps (PWA)
PWAs are websites that function like native mobile apps. By leveraging emerging tech and adapting HTML 5, businesses can achieve the best of both worlds: a website’s wide reach and a mobile app’s accessibility.
As you can see, the new possibilities they offer are significant. This is why large companies such as Google, have already started employing them to their benefit. Take for example the Google Maps Progressive App for Android Go smartphones, which allows the user to use almost all basic functionalities that appear on the app.
Another case study for Twitter Lite highlights the benefits of switching to a PWA model. The lite version of the native app rivals in performance but requires less than 3% of the device storage space.
Thus, Progressive Web Apps will be trending in 2020. The great thing is that they are less challenging to produce in terms of development and also they require close moment stacking.
3.Responsive Web Design
It comes as a surprise that responsive design is still a trend and not web design and development fundamental. Nevertheless, in 2020 the responsive-first web development trend will rise as users expect to have a seamless and curated experience from the sites they visit frequently when they are on the go.
Responsive web design years ago have been a good-to-have feature and now it’s obviously must-to-have. As said, the overwhelming majority of users prefer mobile devices over any others. Regarding that, Google is planning to add mobile-first indexing. That means the website’s ranking will depend on how well it’s optimized for mobiles.
4.Motion User Interface (UI)
Web users are looking for simple yet intuitive things. Motion UI is all about making things bounce around on the screen. Common elements include animated charts, hovers, background graphics, and exquisite headers.
Motion Ui library is a perfect solution to capture users’ attention with beautiful animations. The library is capable of animating design elements with grace and lets developers play with them as they want. It’s flexible enough and works with any JavaScript framework which makes it a great option for many use cases.
Motion Ui can also differentiate between a complete design and the minimalistic website, leaving behind an elegant and useful interface. This certainly works wonders for increasing the conversion rate on websites.
5.Voice Search Optimization
Voice search is another trend you can’t afford to overlook. It already has a great impact on the web and more is yet to come. According to Gartner, about 30% of all searches will be done without using a screen by 2020. Not to mention the number of smart speakers which is rising year over year. The Activate outlook suggests there will be about 21.4 million of them in the United States by 2020
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Consequently, voice commerce sales are also expected to grow dramatically and reach $5 billion in the UK and $40 billion in the US by 2022.
Voice search has been a major trend in e-commerce web development but it can also be applied to all business websites. This means that companies who want to stay ahead of the game will aim to optimize their company websites for voice search.
6.Cybersecurity
Cyber threats, website hacking, and information theft are terrible menaces lurking in the darkest shadow of technological advancement and scientific progression. This year is no exception.
Cybersecurity Ventures Report states that cybercrime is likely to cost the world $6 trillion per year by 2021, which is two times the cost in 2015.
Cybersecurity, or information security, is a computer protection system against theft, service disruption, or misdirection. Cybercriminals and intruders will keep looking for vulnerabilities and victims.
Keeping that in mind, companies should strengthen their security system while protecting their confidential information, servers, and databases.
7.Web Assembly
WebAssembly, or WASM for short, is a small, fast binary format that promises near-native performance for web applications. WebAssembly was designed to be a compilation target for any language, JavaScript also being one of them. Although there are many developers who think WebAssembly is trying to replace JavaScript, it’s important to think of WebAssembly as Javascript’s best friend.
Developers are using Web Assembly when writing client-side apps for the web and to build high-speed web apps in the language of their choice. A few good use case examples are games, music, streaming, video editing, and CAD applications. It will perhaps be the next generation of JavaScript and one to watch in 2020.
8.Push Notifications
Push notifications are a powerful tool for enhancing the overall user experience and marketing efforts of the company. Even though mobile applications traditionally have strong and flexible capabilities for user notifications, web apps gain momentum here as well.
On the web apps, push notifications are used to deliver different information to end users (e.g. new blog post, clothing you liked back in stock, etc.) All this is possible without a necessity to register and leave credentials like email. This gives additional channels for companies to interact with their target audience and provides for additional marketing opportunities.
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